Introduction to the Public Relations Era

The 21st century is an era of marketing where reputation is increasingly crucial to industries. A good reputation can quickly create a positive impression of your brand among consumers, making it memorable and well-understood. Conversely, without a good reputation, or with a poor one, your brand may struggle with successful conversions. To attract attention, one must often use self-promotion strategies, actively improving brand reputation through a series of branding efforts. This requires word-of-mouth marketing, which spreads product information or brand awareness through customer interactions.

Benefit 1: Enhance Broker Image

Public relations reflect a broker's image, and word-of-mouth communication is based on PR. It is the messages or opinions individuals share about a product or service, perceived as genuine user reviews. A good reputation can subtly influence a broker's long-term positive development, benefiting product sales and promotion.

Moreover, to some extent, reputation can be managed by the broker.

Through internet dissemination, word-of-mouth marketing can spread positive and high-quality information about brokers, establishing product image and forming a good reputation. When a product has a solid reputation, the broker's overall image naturally improves.

Era of Public Relations Reputation

Today, advertisements are everywhere, and consumers are increasingly resistant to them, often viewing advertisers as untrustworthy. As a result, trust in advertisements is diminishing. In this context, fostering a good broker reputation can enhance consumer trust in the broker.

Benefit 2: Reputation Scores Are More Credible

Broker reputation marketing, fundamentally a form of advertising, differs from traditional marketing methods by being exceptionally persuasive and influential.

Traditional advertising and sales promotions typically prioritize the broker's perspective, serving their interests, which often leads to skepticism about their authenticity.

In contrast, in broker reputation marketing, the promoter adopts the viewpoint of the broker's counterpart, allowing investors to perceive a more genuine perspective.

Benefit 3: Higher Value of Public Relations Reputation

01: User-Initiated Promotion

A broker with an excellent public relations reputation will unintentionally inspire others to conduct free searches and actively promote it. This method is more cost-effective than other advertising forms and often yields significant results.

02: Impact of Word-of-Mouth Marketing

In today's information-rich digital age, online word-of-mouth marketing allows reputations to spread more quickly. When brokers have comparable capabilities and platforms, consumers typically choose the one with the superior reputation.

Fundamentals and Considerations of Public Relations Reputation

Step 1: Establish dominant keywords

Step 2: Develop public relations visuals and text

Step 3: Write and produce content

Step 4: Create a narrative for distribution

Step 5: Produce videos

Step 6: Optimize for reputation, comments, interactions, and sharing

Public Relations Content and Costs

Case Studies in Public Relations Branding