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Netflix (NFLX.US) is improving the dubbing quality of its reality shows to attract more subscribers.

TraderKnows
TraderKnows
09-02

Netflix (NFLX.US) is training Western voice actors to improve the authenticity and global appeal of South Korean reality shows, focusing on dating, sports, and games.

In the face of increasing competition from other streaming platforms, Netflix is gradually turning its attention to reality TV content. According to data from research company Ampere Analysis, due to cost factors, the proportion of scripted content on the Netflix platform has dropped from about 70% five years ago to around 50% today.

Currently, Netflix offers programs in more than 30 languages, with non-English content accounting for about one-third of the total viewing on its platform. In particular, Korean films and TV series are very popular among Netflix viewers. For example, the hit show "Squid Game" has become one of the most-watched series on the platform. To further expand its influence in the international market and attract more global audiences, Netflix is committed to improving its dubbing quality and enhancing the appeal of its programs among global viewers.

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