Sansom Asset is an online trading platform founded in 2024 and headquartered in New Zealand. It provides foreign exchange, contracts for difference (CFD) and other trading products, but does not clearly provide educational resources and language support. Information such as trading platforms, minimum deposits, and leverage are not disclosed, lacking transparency.
Sansom Asset's Company Background and Regulatory Information | Is it Really Reliable?
Website Registration Time
According to Whois information, Sansom Asset's website was only registered on June 10, 2024. It is really a "freshly baked" platform! Being so new means that their operation team may have just started and is still in the exploratory stage, and there is no way to talk about credibility. To put it bluntly, it has a weak foundation and a short history. For investors, it is indeed necessary to be more careful when choosing such a new platform, after all, there is no historical performance to refer to.
Company Background
Sansom Asset claims to be registered in New Zealand, which at first glance seems quite formal. You can indeed find a company registration under the name "Sansom Asset" in the New Zealand Companies Register, but the address is different. More bizarrely, the address listed on Sansom Asset's website turns out to be an accounting firm named Nicoll Jackson when checked on Google Maps. This is quite intriguing—did Sansom Asset choose New Zealand to "register" because there is a company with the same name there, making it appear more "authoritative" when users check?
Regulatory Information
Sansom Asset has no supervision, which is a big hidden danger for investors. Formal platforms generally accept supervision such as the UK FCA or Australia ASIC. After all, with supervision, investors can complain and be managed if there is a problem. Sansom Asset has no supervision at all, which means that if there is any problem with the platform, such as funding problems or irregular platform operations, investors will have no way to find someone to "reason".
Without supervision, the operation of the platform is completely opaque, and no one knows its fund flow and security measures.
Traffic to Sansom Asset's Website
According to information provided byAhrefs, Sansom Asset's website traffic is currently zero. This is normal for a newly established website, after all, it has only been online for a short time and traffic has not yet accumulated. At the same time, from the data, Sansom Asset does not have any keyword rankings and does not attract traffic through paid advertising. In general, the platform's exposure on the Internet is almost zero, and there has not been any obvious promotional activities or natural traffic accumulation.
Interesting Promotional Video
On the homepage of Sansom Asset's website is a strikingly well-made promotional video showcasing their "style" in various financial activities: exhibitions, bustling lectures, and even a bell-ringing ceremony at the NYSE?! It makes one want to believe in the grandeur, if not for the fact that their YouTube channel has only one subscriber, and their website registration was just five months ago before this article. It would seem credible.
Upon further investigation, we found another platform marked with a scam suspicion by TraderKnows—Wintrust Equities. Its website design and promotional video content are eerily similar to those of Sansom Asset. Not only are the scenes and dialogues identical, but even the same glasses-wearing woman is in both videos, saying the same lines, filmed from the same angle with only the company logo changed—Sansom Asset's replaced by Wintrust Equities'. This "coincidence" is amusing indeed.
Nevertheless, I must acknowledge that Sansom Asset's promotional video is quite "well-produced"—smooth visuals, impressive scenes, some of which have logos well-placed with no signs of cheap editing.
Wintrust Equities' promotional video, the same scene appears at 2:42
Sansom Asset's promotional video, the same scene appears at 3:06
Conclusion
SansomAsset's short history, lack of supervision, lack of transparency in important information, zero website traffic and questionable promotional content all indicate that the platform is extremely risky and its authenticity and credibility are questionable. For investors, choosing such a new platform means taking on extremely high financial risks, so it is recommended to choose with caution.
